The 2021 vacation season was very doubtless the most effective but for the Oculus Quest 2. For the primary time ever, vacation search quantity within the US for the headset exceeded main gaming consoles like PlayStation 5, Nintendo Swap, and Xbox.
The vacations have all the time been a peak time for VR. Because the know-how has grown more and more extra inexpensive and simpler to make use of, it has turn out to be a sizzling present merchandise due to its novelty. The 2021 vacation season nevertheless might properly have been VR’s greatest second but, lead by Quest 2.
For the primary time ever this 12 months we’ve seen search quantity within the US for a single headset exceed the most recent main sport consoles.
Above we are able to see that US search quantity for Oculus Quest leapt massively proper round Christmas, seemingly in response to many new customers opening headsets after which turning to Google to be taught extra about them.
This was the primary time for the reason that launch of Quest that searches for any single headset have edged out these for the most recent consoles from Nintendo, PlayStation, and Xbox.
Zooming out on the timeline a bit, to the beginning of the vacation buying season, we are able to see that searches for Oculus Quest equally spiked round Black Friday, however not almost sufficient to eclipse the most important sport consoles. Whereas the consoles loved the majority of search quantity normally, Christmas day noticed Quest searches rocket to the highest.
Though it’s an attention-grabbing milestone, we actually can’t use the info to conclude that Quest offered higher than the most important consoles. Whereas that could possibly be the case, it appears doubtless that the surge in Quest searches has a lot to do with it being a comparatively new product (and sure the first-ever headset for a lot of), which implies a number of ‘new product’ inquiries to be answered. Then again, sport consoles are a much more mature product class with customers which are much less more likely to have heaps of inquiries to be looked for.
And it’s price retaining issues in perspective. Whereas it’s fairly spectacular that there have been extra folks on the market trying to find Quest this vacation than any time beforehand, it’s nonetheless solely about half of the search quantity seen for iPhone, even at its peak. Right here’s the identical chart as above, however with iPhone thrown into the combination.
The large query is how most of the new customers introduced in in the course of the holidays will stick round for the lengthy haul? VR has all the time had the ‘wow issue’, however long-term retention is a problem given the boundaries to utilizing a headset in comparison with, say, sitting down on a sofa to play a sport console. Will Quest’s greatest vacation but translate into its greatest 12 months but in 2022? Solely time will inform.
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