Ultrahaptics Relaunches as ‘Ultraleap’ After Leap Motion Acquisition – Road to VR


Leap Movement, the optical hand-tracking agency, was acquired by Bristol, UK-based haptics firm Ultrahaptics earlier this yr. Now, Ultrahaptics is relaunching underneath a brand new identify created to mirror its shared heritage: Ultraleap.

Earlier than the acquisition of Leap Movement and the following rebranding, Ultrahaptics was finest identified for its mid-air haptic know-how which makes use of ultrasound to challenge tactile sensations onto customers’ fingers.

Leap Movement, identified for its eponymous optical hand-tracking module and underlying software program, was acquired by the corporate for a reported $30 million again in Might. Previous to its acquisition, Leap Movement created an open-source AR headset, Mission North Star.

Ultrahaptics Relaunches as 'Ultraleap' After Leap Movement Acquisition – Street to VR 8Picture courtesy Leap Movement

 

In line with a press assertion offered to Street to VR, each the Ultrahaptics and Leap Movement names will proceed to be maintained as emblems for present merchandise, nevertheless all new software program and launches will fall underneath the Ultraleap identify.

“Rebranding isn’t a choice we’ve taken flippantly. We’re immensely pleased with what our corporations have achieved,” explains Ultraleap CEO Steve Cliffe. “We’re additionally very excited for what’s to come back. Our new identify and model displays our ambitions on this new world, now and for the longer term.”

The corporate was, and nonetheless is, targeted on utilizing its know-how throughout a wide range of industries resembling automotive, promoting, AR/VR, and simulation & coaching.

Notably, Ultraleap has licensed its know-how to trade professionals resembling The Void’s Star Wars: Secrets and techniques of the Empire at Disney, and has been showcased in idea automobiles developed by Harman, and Bosch.

The information of the rebranding was first reported by Enterprise Chief.

Because of Antony Vitillo of VR/AR weblog Skarred Ghost for pointing us to the information.