Fb’s Q1 2021 non-ads income was 2.5x that of Q1 2020 whereas persevering with a development that means Oculus Quest 2 is driving development within the class after its vacation 2020 debut.
The corporate’s non-advertising income in quarter 1 of 2021 was $732 million, up from $297 million in Q1 2020.
CEO Mark Zuckerberg advised traders:
“We’re going to maintain investing closely in constructing out the very best [VR] expertise this yr, and this accounts for a serious a part of our total R&D price range development.
Quest 2 is doing higher than we anticipated, even after the vacation season. We proceed to see good engagement and we hold transport updates that make it higher.“
At $299 Quest 2 is priced decrease than earlier Oculus headsets, except 2018’s Oculus Go – that headset began at $199 however lacked positional monitoring so couldn’t play most VR content material.
In comparison with the unique mannequin, Quest 2 contains a considerably upgraded processor, larger decision display screen, and 15% smaller/lighter design. It’s priced $100 much less; utilizing cheaper supplies, LCD as a substitute of OLED, and a much less exact lens adjustment mechanism.
Final month, Fb’s VP of AR/VR claimed it had already “outsold not simply its predecessor, however all of its predecessors mixed“.
The non-ads income class additionally contains Portal hardware gross sales and income from funds in Fb smartphone apps. Which means it’s not attainable to derive unit gross sales from these figures, however Wehner’s feedback from final quarter counsel Quest 2 could possibly be driving development.
Non-advertising sources make up simply three% of Fb’s Q1 income, with 97% coming from focused digital promoting.
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