Constructing on the success of its augmented actuality apps for smartphones, Niantic shocked attendees at Qualcomm’s December 2019 Snapdragon Tech Summit by asserting plans to supply its personal client AR platform — , software program, and assist for a third-party developer neighborhood. At the moment, the corporate is asserting the Niantic Planet-Scale AR Alliance, a set of mobile companions that can assist distribute “unique 5G prepared AR content material” and display 5G client AR experiences to the general public.
Niantic’s preliminary companions are Deutsche Telekom, EE, Globe, Orange, SK Telecom, SoftBank, Telus, and Verizon, representing nations starting from america and United Kingdom to South Korea, Japan, Australia, the Philippines, and components of Europe. Collectively, the group’s advertising and marketing efforts and enormous variety of retail places might play a vital function in popularizing client AR internationally.
Working with Qualcomm’s Snapdragon XR2 platform, Niantic is certainly one of a number of firms pushing to increase augmented actuality from $three,500 industrial headsets like Microsoft’s HoloLens to inexpensive client merchandise. Buoyed by the recognition of its iPhone and Android hit Pokémon Go, the software program firm has generated billions of in income and introduced initiatives to assist different builders increase AR’s prospects. Niantic believes its monitor file of taking Pokémon, Harry Potter, and different IPs into augmented actuality will assist it win prospects who would possibly in any other case take a look at client AR headsets from Nreal, Fb, and Apple.
At the moment, Niantic mentioned it’s “working to make AR experiences mirror the actual world” and be persistent in the actual world so its augmented experiences may be shared by “tens of hundreds of thousands of Niantic explorers.” As of now, the corporate says it has over 7 million “attention-grabbing and mapped places” — probably gathered by use of the Pokémon app — in addition to over 1 billion downloads of its current apps. The corporate says its service partnerships will allow it to check the “actuality mixing” and synchronous multiplayer options with 5G capabilities like ultra-reliable low latency communications and edge computing, that are nonetheless in early deployment levels internationally.
Niantic’s take care of Qualcomm was one of many larger and extra intently held surprises on the Snapdragon Tech Summit, spotlighting the doubtless game-changing attraction of the Snapdragon XR2 chipset. Qualcomm’s reference platform will allow OEMs to supply full 5G-ready blended actuality headsets, together with significantly extra horsepower than is present in headsets akin to at the moment’s Oculus Quest. Whereas a follow-up to the Quest VR headset is anticipated to hit shops this yr, Fb has advised that its personal AR headset is years off, leaving the door open for smaller however nonetheless bold firms to develop the nascent AR house.
This submit by Jeremy Horwitz initially appeared in VentureBeat.
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