Following a report at the moment which claimed Meta’s upcoming Mission Cambria headset can be priced at $800, relatively than denying the data as a rumor, the corporate took the curious step of confirming the headset can be way more costly.
A report by The Info at the moment, citing an inner roadmap, claimed that Meta is planning to launch 4 new VR headsets by 2024. The primary can be Mission Cambria, the report says, priced round $800.
Now usually when there’s a leak like this, corporations will merely decline to touch upon any of it. On this case, Meta took the considerably odd step of just about doing that aside from addressing a single level.
A Spokesperson for the corporate tells Street to VR the $800 worth for Mission Cambria claimed by the report just isn’t correct, and additional, that the precise worth of the headset will probably be “considerably increased.”
That’s a curious transfer, however evidently Meta didn’t need the report back to set a false expectation for the worth of the headset, which is anticipated to launch later this 12 months.
We’ve recognized from the bits Meta has shared beforehand that Mission Cambria wasn’t going to purpose for the bottom attainable value like Quest. Nevertheless it’s a bit shocking that the corporate says the precise worth will “considerably” exceed $800.
If the reported worth of $800 was inside $100 and even $200 of the particular worth, it doesn’t seem to be it might be that large of a deal. However as a result of the corporate took the odd step of not simply saying ‘the worth is inaccurate’, but in addition including that it will likely be increased, makes us suppose the true worth will definitely exceed $1,000.
That’s positively costly for a standalone VR headset, however not remarkable. HTC’s Vive Focus three—which is aimed toward enterprise clients—is priced at $1,300. If Meta sees itself competing for those self same clients, they might purpose to come back near that worth (if not a bit below).
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Curiously, the episode bears resemblance to one thing that occurred within the early Oculus days, earlier than the corporate was absorbed deeply into Meta. Again in 2015, Oculus founder Palmer Luckey stated the launch worth of the unique Oculus Rift headset can be “roughly in [the $350] ballpark.” However when the headset’s worth was formally revealed at $600, almost double the ‘ballpark’ worth, individuals weren’t pleased.
This was earlier than the launch of Oculus Contact, the headset’s movement controllers; later when somebody requested Luckey what the ‘ballpark’ worth can be for Contact he remarked, “no extra ballparks for now. I’ve realized my lesson.”
Whether or not that’s an extended forgotten reminiscence for Meta or not, the corporate will need to have felt it was fairly vital to get forward of the Mission Cambria worth dialogue earlier than it obtained out of their palms.
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