Meta Retires the Website in Favor of Meta Store

Alongside the announcement of the corporate’s first retail retailer, Meta has begun redirecting guests of the longstanding web site to its new Meta Retailer.

Fb introduced again in late 2021 that it will rebrand itself to Meta and ultimately dissolve the Oculus model. In 2022 the corporate has steadily taken steps to make this a actuality, together with rebranding its flagship VR headset, Oculus Quest 2, as Meta Quest 2. The corporate has additionally pushed the Meta Quest model elsewhere by changing the Oculus emblem in varied locations.

Meta Retires the Web site in Favor of Meta Retailer 7The Oculus emblem and sort beneath Fb

However one steadfast holdout was, the URL of firm’s front-facing VR division for a few years, which housed the storefront for the corporate to promote headsets together with its VR app catalogue. Even after the location’s content material had totally moved to Meta Quest branding, the URL nonetheless learn

At the moment Meta continued its transfer to erase the Oculus model; should you go to you’ll now be redirected to The brand new web site is a unified storefront for all of Meta’s hardware merchandise, which proper now’s simply Quest, Portal, and Ray-Ban Tales.

The transfer got here on the identical time the corporate introduced will probably be opening its first retail retailer which will even function all of its hardware merchandise.

Meta will need to have been in a rush to make the change, because it oddly dropped URL in favor of a URL (as an alternative of a, which the corporate seems to manage).

A big portion of the VR neighborhood have been blindsided by Meta’s determination to dissolve the Oculus model which has held very optimistic sentiment regardless of the rising unpopularity of the Fb model which owned it (previous to the change to Meta). The model was so iconic that it’s nonetheless widespread to see folks consult with any of the corporate’s headsets as ‘the Oculus’.

Oculus founder Palmer Luckey, who was booted from the corporate again in 2017, prompt that Meta ought to have embraced the Oculus identify much more deeply, somewhat than dissolve it.

“If something, they need to have renamed the entire firm Oculus [instead of Meta]. It isn’t simply the perfect model of their secure, it is among the most positively related manufacturers in existence,” Luckey mentioned just lately on Twitter. “Not even Quest branding will survive in the long term. It would all get replaced by Meta.”

For execs at Meta, nevertheless, the transfer is sensible. The corporate has made an enormous pivot towards specializing in the metaverse and wished to level its hardware and software program in that course in a unified method. As an alternative of Oculus Quest, Fb Horizon, and Fb Portal, now it’s Meta Quest, Meta Horizon, and Meta Portal.

Solely time will inform if the branding transfer was the suitable alternative—or even when it actually issues in any respect—however the basic sentiment amongst XR trade & fanatic of us is that the Oculus model was favored and can be missed.

However isn’t utterly useless. Not but, anyway. Though now redirects to a URL, the area nonetheless homes the corporate’s whole VR app catalogue and its VR developer sources; in the meantime, the Quest companion smartphone app, which is required to make use of the headset, continues to be referred to as ‘Oculus’. Although it appears probably these too can be retired in favor of Meta branding earlier than the yr is out.

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