Magic Leap Teases Its Next-gen AR Headset for Enterprise – Road to VR

Magic Leap simply gave us the primary glimpse of its Magic Leap 2 AR headset earlier this week. Regardless of a consumer-focused begin, the corporate has firmly pivoted into the enterprise phase. Feedback from the CEO recommend there might be no client headset from Magic Leap within the near-term, however the firm says its open to licensing its tech for the buyer area.

Regardless of practically going bust final yr, Magic Leap secured its near-term future with the announcement this week that it has raised a further $500 million, alongside giving the primary glimpse on the new and improved Magic Leap 2 AR headset which is because of ship subsequent yr. The corporate is making it clear that the machine is designed (and might be priced) for the enterprise phase.

Magic Leap Will not Make a Client Headset however Could License Tech to Somebody That Will 8Picture courtesy Magic Leap

In a Magic Leap weblog publish this week CEO Peggy Johnson outlined the corporate’s actions throughout her first yr as CEO, and affirmed a long-term emphasis on the enterprise area. However she additionally mentioned the corporate is open to licensing its tech to anybody constructing within the client sphere.

“Whereas our core enterprise aims stay targeted on enterprise options, there continues to be intense curiosity within the software of Magic Leap’s expertise within the client area,” Johnson wrote. “In actual fact, we now have obtained a number of requests to license our expertise and can actively pursue these alternatives in the event that they improve our place and skill to innovate within the enterprise market.”

The final half is especially telling… that the corporate will solely contemplate lending its tech to the buyer area if it advantages its place in enterprise. It’s an fascinating admission that each affirms the corporate’s enterprise focus whereas suggesting that it has no near-term plans to construct merchandise for customers; that additionally sounds lots like saying ‘we don’t wish to compete with Fb or Apple’.

Johnson, a former Microsoft government vice chairman who took over as CEO of Magic Leap in 2020, writes that Magic Leap has “probably the most sturdy IP portfolios I’ve seen for an organization of this scale,” and is clearly focused on leveraging its patented tech into an ongoing income stream.

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