Facebook Launches Quest 2 Ad Campaign Focusing On Fitness

New adverts have appeared within the final week indicating Fb is rising its Quest 2 advertising push with a renewed deal with the gadget’s health and train capabilities, not simply as a gaming gadget.

Based on AdWeek, the marketing campaign kicked off to coincide with Nationwide Health Day and consists of a wide range of bodily adverts in billboards and newspaper in Los Angeles and New York.

Probably the most distinguished ones was a full double unfold advert within the Sunday version of the New York Instances, pictured under. It reveals a lady utilizing a Quest 2, accompanied by the headline “Why Individuals Didn’t Have a good time Nationwide Health Day.” Whereas the physique textual content isn’t legible within the low decision picture, it presumably explains the advantages of utilizing the Quest 2 as a health and train gadget.

Quest 2 fitness ad new york times

The New York Instances advert was backed up by a number of billboard adverts and bodily adverts round New York and Los Angeles, just a few of which you’ll be able to see under, courtesy of AdWeek and Fb Actuality Labs.

Quest 2 fitness ad

Quest 2 fitness ad

The main target appears to be on how utilizing a Quest 2 for train might be extra enjoyable and thrilling than conventional health club gear or exercise routines, in addition to an emphasis on having the ability to do loads of actions in a small quantity of house.

Quest 2 fitness ad

In an announcement to AdWeek, Oculus’ international director of promoting Dave Kaufman mentioned the corporate was “excited to launch the model’s first fitness-focused marketing campaign and present individuals how they’ll break the monotony of conventional exercises utilizing Oculus Quest.” Based on AdWeek, the following stage of the marketing campaign is to launch digital adverts throughout the web that observe an identical path.

Health has turn into a considerably surprising hit on the Quest ecosystem, with a plethora of apps to select from to maintain figuring out utilizing VR. FitXR, Supernatural and Beat Saber are a few of our favourites, however you’ll be able to view a full record we’ve put collectively right here.

Do you utilize the Quest 2 for health and train? Tell us the way it’s going within the feedback under.

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