Protocol reviews that the VR startup Areas was acquired by Apple this week, after the corporate made a press release by way of electronic mail and on its web site that Areas “is heading in a brand new route.”
The corporate was co-founded by Brad Herman and Shiraz Akmal and initially spun out of Dreamworks in 2015. Initially, the corporate targeted on location-based VR and produced experiences targeted on well-liked IPs just like the Terminator franchise.
Nonetheless, when venues providing location-based VR experiences needed to shut down earlier this yr as a result of COVID-19 pandemic, the Areas workforce pivoted to a brand new frontier. Developed in mild of the pandemic, Areas created a brand new PC VR app that allowed customers to affix video conferences from inside VR. A digital avatar would seem in packages reminiscent of Zoom, framed by an adjustable digital digicam, and the person might even make use of a digital whiteboard as properly.
Though there hasn’t been a point out of Apple from Areas immediately, final week Areas did ship out an electronic mail and up to date its web site with the next assertion:
Areas is heading in a brand new route.
Thanks to our customers and companions who participated in our superior VR video conferencing product and the many individuals who loved our VR location-based leisure points of interest discovered at theme parks, theaters, and extra.
As talked about above, Protocol reviews that the startup has been acquired by Apple.
There’s been numerous hypothesis about AR and VR merchandise doubtlessly arriving from Apple within the subsequent few years, with a report in June marking 2022 because the arrival date for Apple’s first standalone VR headset. There’s been another indicators as properly, reminiscent of this latest patent submitting for an Apple VR boundary system. An Apple acquisition of Areas would little question look to bolster the corporate’s VR division because the potential headset will get nearer to manufacturing and launch.
UploadVR reached out to Areas after receiving the e-mail, to inquire a couple of potential acquisition, however obtained no response. Right this moment we additionally reached out to Apple and can replace if we obtain a response.
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