AmazeVR, a Los Angeles-based firm creating on-demand VR video, has raised $9.5 million in funding to refocus its efforts to create digital VR live shows. The corporate says its immersive live shows can be coming to film theaters, VR headsets, and particular pop-up occasions in some unspecified time in the future this yr.
The newest spherical was led by Murex Companions, with participation from We Ventures, Bass Funding, and Dunamu & Companions. Further current buyers becoming a member of the spherical embrace Mirae Asset Enterprise Funding, Mirae Asset Capital, Companions Funding, and Timewise Funding.
In response to information reported by Crunchbase, the newest spherical brings the corporate’s lifetime financing to $25.three million.
Based in 2015, AmazeVR beforehand targeted on constructing out its 360 video subscription service for VR headsets, which options quite a lot of content material. The corporate has nevertheless just lately pivoted to solely recording musical artists, letting followers get an up-close and private view of pre-recorded content material which has been mashed up with computer-generated results.
“[M]ost artists don’t spend all their time on the street, typically solely touring each few years, and when they’re on tour, it’s solely potential to hit the biggest nations and cities,” the corporate explains in a press assertion. “With AmazeVR’s Immersive Live performance expertise, nevertheless, artists can attain followers by film theaters, VR headsets, distinctive pop-up occasions, and extra.”
AmazeVR says it’s been working carefully with artists and labels over the previous a number of months, and that it now goals to ‘reinvent’ the fan expertise.
“We’re quickly constructing out our artist pipeline and hanging broad distribution agreements to deliver stellar artist-to-fan engagement to tens of millions of individuals worldwide,” says Ernest Lee, co-CEO of AmazeVR. “Our efforts are additional assisted by curiosity within the VR market, with Apple making ready to launch a VR headset and the Oculus Quest 2 representing a rising proportion of Fb’s income. As increasingly more shoppers achieve entry to VR applied sciences– be they by headsets, theaters, and even their telephones– there may be monumental potential for Immersive Live shows.”
A pop-up activation is slated to reach in LA someday this yr, which is claimed to incorporate a digital tour bus fitted with haptic chairs and VR headsets.
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